about Orange

brand values


more than a logo

The Orange brand is more than a distinctive logo and colour scheme.

It reflects our common belief and attitude, as well as the ultimate role we want to play in our customers' personal and business lives - to bring them closer to the people, information and entertainment they value.

Our brand values are an intrinsic part of our company.

Five values guide our behaviour: refreshing, dynamic, friendly, straightforward and honest, while three represent the reputation we want to create: trusted, responsible and innovative.


We constantly look to do things differently and in a better way. We give colour to all that we do. We are ready to push the boundaries and take risks.


We want to make a difference to people's lives. Our optimism is contagious. We are passionate about what we do and we have confidence in ourselves.


We enjoy working and succeeding together by building close relationships. While we have a sense of purpose, we also have a sense of humour. We consider the needs both of our customers and of each other.


For us, clarity comes through simplicity. We recognise that we are people communicating with other people. We are always direct and easy to understand.


We are always open and honest. We say what we do and we do what we say. We have nothing to hide and we behave responsibly.


We build open and lasting relationships. We can be relied upon to do the right thing. We're always here, no matter what.


We draw inspiration from everywhere. We help people free their imagination.


We treat people and the world around us with respect. We behave responsibly. We all contribute to the success of our business.