about Orange
 

brand values

seperator


more than a logo

The Orange brand is more than a distinctive logo and colour scheme.

It reflects our common belief and attitude, as well as the ultimate role we want to play in our customers� personal and business lives - to bring them closer to the people, information and entertainment they value.

Our brand values are an intrinsic part of our company.

Five values guide our behaviour: refreshing, dynamic, friendly, straightforward and honest, while three represent the reputation we want to create: trusted, responsible and innovative.

refreshing

We constantly look to do things differently and in a better way. We give colour to all that we do. We are ready to push the boundaries and take risks.

dynamic

We want to make a difference to people's lives. Our optimism is contagious. We are passionate about what we do and we have confidence in ourselves.

friendly

We enjoy working and succeeding together by building close relationships. While we have a sense of purpose, we also have a sense of humour. We consider the needs both of our customers and of each other.

straightforward

For us, clarity comes through simplicity. We recognise that we are people communicating with other people. We are always direct and easy to understand.

honest

We are always open and honest. We say what we do and we do what we say. We have nothing to hide and we behave responsibly.

trusted

We build open and lasting relationships. We can be relied upon to do the right thing. We�re always here, no matter what.

innovative

We draw inspiration from everywhere. We help people free their imagination.

responsible

We treat people and the world around us with respect. We behave responsibly. We all contribute to the success of our business.