He also applied his talents to less exotic models like Peugeots
Pininfarina had a passion for forward-looking technology,
becoming an early supporter of reducing car emissions and
increasing fuel economy. In 1972, he opened the first wind tunnel
in Italy, one of the few in the world at the time.
In 2006, he handed over management of the company to his son
He was awarded dozens of honours throughout his illustrious
career, including four honorary university degrees in fine arts
and industrial design.
In 2011, the company announced it was stopping car production
because it had seen its revenue plunge in a sector reeling from
the financial crisis, but has continued to design and engineer,
with a particular focus on electric cars.
Born Sergio Farina, he was head of Italy's business association
Confindustria from 1988 to 1992 and was named senator for life in